Undergraduate Certificates
Digital Content Creation & Strategy
Mass Communications
Digital Content Creation & Strategy
Careers include, but are not limited to, roles such as social media manager, content creator or coordinator, digital designer, YouTube or TikTok producer, audio editor, and communications specialist. Together, these courses prepare students for entry-level roles in content creation, social media management, digital marketing, public relations, and media production, offering a strong launchpad for creative careers in today's digital-first world.
CAREERS
These digital badges provide a powerful way to highlight your skills, leadership, and accomplishments while strengthening your professional portfolio.
COURSES
MCM 101 Introduction to Mass Communications (3cr)
This course prepares students to make an educated decision on selecting mass communications as a major of study. Students will examine various facets of the communications field, including broadcast journalism, public relations, strategic communications, content creation, print journalism, digital communications, and social media strategy.
ENG 101 Freshman Composition (3cr)
This course focuses on the standards and appropriateness of acceptable written expression, from the sentence to short compositions; it involves student exploration and expansion of creative self-expression. A grade of “C” or better is required.
MCM 204 Language Skills for Communicators (3cr)
This course prepares students for professional work, with a focus on mastering the basics of the Associated Press style, grammar, punctuation, and spelling.
MCM 206 Social Media (3cr.)
This course provides students with a comprehensive approach to the history, theory, technology, impact, and strategic applications of social media. Twitter, Facebook, blogs, podcasts, and other similar platforms are accessible technologies that enable anyone to create, edit, publish, and reach audiences ranging from the smallest to the largest. The course will examine the strategic uses of social media for community building, civic and political participation, advertising, marketing, public relations, and journalism. It provides hands-on experience with the most current technology.
ART 286 Computer Graphics (3cr)
This course introduces students to the software used in professional design. It focuses on Adobe Creative Suite with an emphasis on Photoshop, Illustrator, and InDesign. Through coursework, demonstrations, and critiques, students will develop the conceptual and technical skills necessary to succeed in a professional environment.
MCM 302: Public Relations Writing and Production (3cr)
. This course provides students with practical experience in developing written communication tools for public relations. The student will learn how to prepare various types of written materials, including press releases, surveys, biographies, fact sheets, speeches, brochures, newsletters, and press kits.
This course prepares students to make an educated decision on selecting mass communications as a major of study. Students will examine various facets of the communications field, including broadcast journalism, public relations, strategic communications, content creation, print journalism, digital communications, and social media strategy.
ENG 101 Freshman Composition (3cr)
This course focuses on the standards and appropriateness of acceptable written expression, from the sentence to short compositions; it involves student exploration and expansion of creative self-expression. A grade of “C” or better is required.
MCM 204 Language Skills for Communicators (3cr)
This course prepares students for professional work, with a focus on mastering the basics of the Associated Press style, grammar, punctuation, and spelling.
MCM 206 Social Media (3cr.)
This course provides students with a comprehensive approach to the history, theory, technology, impact, and strategic applications of social media. Twitter, Facebook, blogs, podcasts, and other similar platforms are accessible technologies that enable anyone to create, edit, publish, and reach audiences ranging from the smallest to the largest. The course will examine the strategic uses of social media for community building, civic and political participation, advertising, marketing, public relations, and journalism. It provides hands-on experience with the most current technology.
ART 286 Computer Graphics (3cr)
This course introduces students to the software used in professional design. It focuses on Adobe Creative Suite with an emphasis on Photoshop, Illustrator, and InDesign. Through coursework, demonstrations, and critiques, students will develop the conceptual and technical skills necessary to succeed in a professional environment.
MCM 302: Public Relations Writing and Production (3cr)
. This course provides students with practical experience in developing written communication tools for public relations. The student will learn how to prepare various types of written materials, including press releases, surveys, biographies, fact sheets, speeches, brochures, newsletters, and press kits.