Stackable Credentials
Digital Content Creation & Strategy
BA Mass Communication
Digital Content Creation & Strategy
CAREERS
These digital badges provide a powerful way to highlight your skills, leadership, and accomplishments while strengthening your professional portfolio.
COURSES
CSC 321 Internet Programming (3cr.)
The course provides a study of the World Wide Web, the setup and configuration of a website domain, and website hosting space. Web pages include text and graphics and can be modified using HTML or a text editor.
ART 385 Intermediate and Advanced Graphic Design (3cr.)
Progressive continuation of study that focuses on creating original graphic design concepts via text and images, and on principles of advertising design and layout. It develops the students’ skills in effective presentation through text, typography, photography, and illustration, from rough, thumbnail design to precisely executed comprehensives, using all methods of visual exploration and investigation. For students who wish to continue their studies with a concentration in graphic design.
MGT 413 Strategic Management (3 cr.)
Focuses on the concepts and techniques of strategic management in organizations. Topics emphasized include developing a strategic vision, setting objectives, and crafting a strategy. Students will develop a competitive analysis portfolio; match strategy to an organization’s situation; build resource capabilities, support systems, budgets, and policies; align culture and strategy; and structure the organization to implement the organization’s strategic vision in a dynamic global marketplace—prerequisites: ACC 202, FNB 300, MKT 300, and senior standing.
The course provides a study of the World Wide Web, the setup and configuration of a website domain, and website hosting space. Web pages include text and graphics and can be modified using HTML or a text editor.
ART 385 Intermediate and Advanced Graphic Design (3cr.)
Progressive continuation of study that focuses on creating original graphic design concepts via text and images, and on principles of advertising design and layout. It develops the students’ skills in effective presentation through text, typography, photography, and illustration, from rough, thumbnail design to precisely executed comprehensives, using all methods of visual exploration and investigation. For students who wish to continue their studies with a concentration in graphic design.
MGT 413 Strategic Management (3 cr.)
Focuses on the concepts and techniques of strategic management in organizations. Topics emphasized include developing a strategic vision, setting objectives, and crafting a strategy. Students will develop a competitive analysis portfolio; match strategy to an organization’s situation; build resource capabilities, support systems, budgets, and policies; align culture and strategy; and structure the organization to implement the organization’s strategic vision in a dynamic global marketplace—prerequisites: ACC 202, FNB 300, MKT 300, and senior standing.